What's your
Reaction Tax?
The Reaction Tax is the hidden cost your business pays every time you make a decision without the data to back it up. Calculate yours in 60 seconds.
Enter your approximate annual revenue in Australian dollars
Your estimated annual Reaction Tax
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What is the Reaction Tax?
The Reaction Tax is the cumulative cost a business pays when it consistently makes decisions after problems have already occurred, rather than before. It includes emergency hiring costs, last-minute supplier orders at premium prices, campaign pivots after budget has been wasted, overtime from unplanned workload spikes, and customer churn from service failures that could have been predicted.
Research across Australian SMBs suggests that businesses operating reactively lose between 15% and 25% of annual revenue to avoidable costs. For a $2M business, that's $300,000–$500,000 per year in preventable losses.
PresciaIQ's predictive intelligence platform is designed to eliminate the Reaction Tax by giving Australian business owners the data they need to make decisions before problems occur — not after.
Book a free strategy call to see how much of your Reaction Tax we can eliminate.