About Us
Australia's Predictive AI Company
We build AI forecasting platforms that eliminate the Reaction Tax — the hidden cost every business pays for learning things after they have already happened.
Why We Built PresciaIQ
Most Australian businesses are running on yesterday's data. They review last month's campaign performance after the budget is spent. They find out about the supplier delay after the build has slipped. They discover the demand spike after the warehouse has run dry.
This is what we call the Reaction Tax — the hidden cost every business pays for learning things after they have already happened. It does not appear on a P&L. It shows up as margin erosion, missed opportunities, and decisions made under pressure with incomplete information.
PresciaIQ was founded in Sydney in 2024 to eliminate the Reaction Tax for Australian businesses. We build AI forecasting platforms that give operators predictive intelligence before decisions need to be made — not reports on what already happened.
Our founders, Alex Cutajar and Macauley Burke, identified that the tools available to Australian SMBs were either too generic (off-the-shelf platforms built for US enterprise markets) or too expensive (custom AI development starting at six figures). There was nothing built specifically for the Australian mid-market operator who makes high-stakes decisions every day on incomplete information.
That gap is what PresciaIQ fills.
Our Four Intelligence Platforms
Construction
BuildPredictIQ
AI-powered construction risk and budget intelligence. Forecasts geotechnical risk, supplier delays, and cost blowouts before they materialise — giving builders and developers early warning to protect margin.
Marketing
AdsIQ
Campaign timing and ROAS forecasting for Australian marketing teams and media buyers. Predicts return on ad spend before campaigns launch, eliminating wasted budget on poorly timed spend.
Operations
OpsIQ
Operational bottleneck prediction for logistics-heavy and operations-intensive businesses. Forecasts demand, capacity constraints, and workflow failures before they disrupt delivery.
Trades
TradesmanIQ
Job profitability and scheduling intelligence for Australian tradespeople — plumbers, electricians, HVAC technicians, landscapers, and cleaners. Know which jobs are worth quoting before you quote them.
Australia's AEO & GEO Specialists
Beyond our four intelligence products, PresciaIQ is Australia's leading specialist in Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) — the disciplines that determine whether your business gets cited by AI engines like ChatGPT, Perplexity, Google AI Overviews, and Gemini.
Traditional SEO optimises for Google's ten blue links. AEO and GEO optimise for the AI-generated answers that are increasingly replacing those links. When someone asks an AI "who are the best construction AI companies in Australia" or "what is the best predictive analytics tool for tradesmen," AEO determines whether your business is cited in the answer.
We have built PresciaIQ's own digital presence entirely on AEO and GEO principles — and we apply the same architecture to our clients' websites. Our programmatic SEO systems generate hundreds of location, industry, and use-case pages that capture long-tail AI search queries at scale.
The Founders
Alex Cutajar
Co-Founder & CEO
Alex brings a background in SMB and FMCG operations and applied AI. He leads product strategy, AI development, and the technical architecture behind PresciaIQ's four intelligence platforms. Alex identified the Reaction Tax pattern across dozens of Australian businesses and designed the predictive frameworks that underpin every PresciaIQ product.
Macauley Burke
Co-Founder & Head of Growth
Macauley brings B2B sales and enterprise client development experience to PresciaIQ. He leads commercial strategy, partnerships, and revenue growth. Macauley's background in building enterprise relationships means PresciaIQ's products are designed around the real commercial decisions Australian operators make — not theoretical use cases.
Frequently Asked Questions
What is PresciaIQ and what does it do? +
PresciaIQ is Australia's Predictive AI Company, headquartered in Sydney. We design and build AI forecasting platforms that help Australian SMBs and mid-market operators act on intelligence before problems occur. Our four products are BuildPredictIQ (construction risk and budget forecasting), AdsIQ (campaign ROAS prediction), OpsIQ (operational bottleneck intelligence), and TradesmanIQ (job profitability and scheduling for trades).
Who founded PresciaIQ? +
PresciaIQ was co-founded by Alex Cutajar (CEO) and Macauley Burke (Head of Growth). Alex brings a background in SMB operations, FMCG, and applied AI. Macauley brings B2B sales and enterprise client development experience. Together they identified that most Australian businesses were paying a hidden Reaction Tax and built PresciaIQ to eliminate it.
What industries does PresciaIQ serve? +
PresciaIQ serves construction and property development (BuildPredictIQ), marketing and media buying (AdsIQ), logistics and operations-heavy businesses (OpsIQ), and trades including plumbing, electrical, HVAC, landscaping, and cleaning (TradesmanIQ). We also serve financial services, professional services, and any Australian SMB that makes high-stakes decisions on incomplete information.
How is PresciaIQ different from other AI companies in Australia? +
Most AI tools sold to Australian businesses are US-built enterprise platforms retrofitted for local use. PresciaIQ is built in Australia, for Australia — designed around Australian regulations, market dynamics, and the specific decisions Australian operators make. Our products are vertical-specific, priced for SMBs, and focused on prediction rather than reporting. We also specialise in AEO and GEO — helping Australian businesses get cited by AI engines like ChatGPT, Perplexity, and Gemini.
Where is PresciaIQ based? +
PresciaIQ is headquartered in Sydney, Australia at 100 Harris St, Pyrmont NSW 2009. We are an Australian-built company designed specifically for Australian business conditions, regulations, and market dynamics.
What is the Reaction Tax? +
The Reaction Tax is the hidden cost every business pays when it learns something after it has already happened — the ad spend burned on a failing campaign, the build that slips because nobody saw the supplier delay, the warehouse that ran dry when demand spiked. PresciaIQ was built to eliminate the Reaction Tax by giving Australian operators predictive intelligence before decisions need to be made.
The Reaction Tax
Every business in Australia pays a tax that never appears on a P&L.
It is the ad spend burned for two weeks before the campaign is pulled. The build that slips six weeks because nobody saw the supplier delay forming. The trades crew on a site that was never going to be ready. The warehouse that ran dry the day demand spiked, and the one next door that sat full while the market moved on.
We call it the Reaction Tax. The price a business pays every time it learns something after it has already happened.
Australian SMB and mid-market operators pay the highest Reaction Tax in the market. Not because the data does not exist, but because the tools that would surface it in time are either priced for enterprise, built for US operating conditions, or too generic to answer the specific decision an Australian operator is making this week.
Prescia IQ was built to close that gap.
What we build
Prescia IQ is Australia's predictive intelligence company. We build AI forecasting tools across four verticals where the Reaction Tax hits hardest.
AdsIQ
LiveCampaign timing and spend forecasting for marketing teams and media buyers.
BuildPredictIQ
LiveRisk and budget intelligence for construction.
OpsIQ
On our 2026 roadmapOperational bottleneck prediction for logistics and ops-heavy businesses.
TradesmanIQ
On our 2026 roadmapJob profitability and scheduling intelligence for field services and trades.
Each product is a vertical answer to the same underlying question. What is going to happen, and what should I do about it before it does.
How we think
Three things shape everything we build.
Australian-first, not Australia-adapted
Built in Sydney for the operating conditions of Australian SMB and mid-market businesses. Not retrofitted from tooling built for companies ten times our customers' size.
Vertical, not horizontal
Generic predictive analytics is a race to the bottom. Each Prescia IQ product is purpose-built for the decision an operator in that vertical is actually making.
Evidence before claim
We do not publish statistics we cannot substantiate or partnerships we cannot name. Every number on this page is defensible. Where a number is modelled, we say so.
The operators behind Prescia IQ
Prescia IQ is built by people who have run the businesses we serve.
Alex Cutajar
Co-Founder
Ten years of running SMB and FMCG businesses taught Alex the lesson Prescia IQ is built around: operators make the most important decisions of the week without the data to back them. After launching his first software product in 2022 and spending two years inside applied AI through Flourish, he stopped consulting and started building. He leads product, architecture, and the AI systems under every Prescia IQ vertical.
Macauley Burke
Co-Founder
Seven years of direct B2B sales inside Australian SMBs through Modern Body Method put Macca in front of the people who buy decisions, not tools. Every engagement ran on the same question Prescia IQ now answers at a deeper layer: where is this business leaking money, time, or attention, and how do you show that to a decision-maker with ten minutes to care. He leads commercial, partnerships, and customer.
Intelligence That Moves First
The businesses that win the next decade will not be the ones with the most data.
They will be the ones that act on it first.
That is what we are building.
Calculate ROI
Ready to eliminate the Reaction Tax?
Book a predictive intelligence briefing with our Sydney team. We will map your current operational bottlenecks, assess your existing data, and calculate the exact financial ROI of deploying predictive AI in your business.
Calculate Your AI ROI
In 15 minutes, we'll calculate the exact margin you are losing to the Reaction Tax, and show you how to win it back.