About PresciaIQ — Australian AI Intelligence Company
The Reaction Tax
Every business in Australia pays a tax that never appears on a P&L.
It is the ad spend burned for two weeks before the campaign is pulled. The build that slips six weeks because nobody saw the supplier delay forming. The trades crew on a site that was never going to be ready. The warehouse that ran dry the day demand spiked, and the one next door that sat full while the market moved on.
We call it the Reaction Tax. The price a business pays every time it learns something after it has already happened.
Australian SMB and mid-market operators pay the highest Reaction Tax in the market. Not because the data does not exist, but because the tools that would surface it in time are either priced for enterprise, built for US operating conditions, or too generic to answer the specific decision an Australian operator is making this week.
Prescia IQ was built to close that gap.
What we build
Prescia IQ is Australia's predictive intelligence company. We build AI forecasting tools across four verticals where the Reaction Tax hits hardest.
AdsIQ
LiveCampaign timing and spend forecasting for marketing teams and media buyers.
BuildPredictIQ
LiveRisk and budget intelligence for construction.
OpsIQ
On our 2026 roadmapOperational bottleneck prediction for logistics and ops-heavy businesses.
TradesmanIQ
On our 2026 roadmapJob profitability and scheduling intelligence for field services and trades.
Each product is a vertical answer to the same underlying question. What is going to happen, and what should I do about it before it does.
How we think
Three things shape everything we build.
Australian-first, not Australia-adapted
Built in Sydney for the operating conditions of Australian SMB and mid-market businesses. Not retrofitted from tooling built for companies ten times our customers' size.
Vertical, not horizontal
Generic predictive analytics is a race to the bottom. Each Prescia IQ product is purpose-built for the decision an operator in that vertical is actually making.
Evidence before claim
We do not publish statistics we cannot substantiate or partnerships we cannot name. Every number on this page is defensible. Where a number is modelled, we say so.
The operators behind Prescia IQ
Prescia IQ is built by people who have run the businesses we serve.
Alex Cutajar
Co-Founder
Ten years of running SMB and FMCG businesses taught Alex the lesson Prescia IQ is built around: operators make the most important decisions of the week without the data to back them. After launching his first software product in 2022 and spending two years inside applied AI through Flourish, he stopped consulting and started building. He leads product, architecture, and the AI systems under every Prescia IQ vertical.
Macauley Burke
Co-Founder
Seven years of direct B2B sales inside Australian SMBs through Modern Body Method put Macca in front of the people who buy decisions, not tools. Every engagement ran on the same question Prescia IQ now answers at a deeper layer: where is this business leaking money, time, or attention, and how do you show that to a decision-maker with ten minutes to care. He leads commercial, partnerships, and customer.
Intelligence That Moves First
The businesses that win the next decade will not be the ones with the most data.
They will be the ones that act on it first.
That is what we are building.
Let's Build Something Intelligent.
Whether you need a predictive AI strategy or a high-performance digital product, Alex and Macauley are ready to build with you directly.
Get Your Free Intelligence Audit
In 15 minutes, we'll identify the single biggest intelligence gap in your business.