What is AdsIQ and how does it predict campaign performance?

AdsIQ is PresciaIQ's marketing intelligence platform designed for Australian marketing agencies and in-house marketing teams. It analyses your campaign creative, copy, budget, audience, and platform selection before launch to predict campaign performance — giving you a Campaign Readiness Score and a full Strategy Report that identifies exactly what to fix before spending a dollar. **The Three-Layer Intelligence Engine** AdsIQ's prediction accuracy of 94% is achieved through a three-layer intelligence engine that analyses campaigns at a depth no human reviewer can match. The first layer is computer vision analysis: AI deconstructs your creative assets — images, videos, carousel cards — analysing visual composition, colour psychology, text overlay density, face presence, emotional cues, and platform-specific creative best practices. Research consistently shows that creative quality is the single largest driver of campaign performance, yet most pre-launch reviews focus on targeting and budget rather than creative effectiveness. The second layer is natural language processing: AI analyses your ad copy for clarity, emotional resonance, call-to-action strength, value proposition articulation, and platform-appropriate tone. Copy that works on LinkedIn fails on TikTok; copy that converts cold audiences fails on retargeting campaigns. AdsIQ's NLP layer evaluates copy against platform-specific performance benchmarks from AdsIQ's proprietary campaign database. The third layer is algorithmic modelling: AI simulates how each platform's algorithm will respond to your campaign based on historical performance data from similar campaigns. Platform algorithms reward campaigns that generate high engagement rates, low CPCs, and strong relevance scores — and punish campaigns that don't. AdsIQ's model predicts your campaign's algorithmic performance before launch, identifying the specific changes that will improve your score. **The Campaign Readiness Score** The output is a single score out of 100 — the Campaign Readiness Score — that synthesises creative quality, copy effectiveness, budget efficiency, audience alignment, and platform fit. A score above 75 indicates a campaign likely to meet or exceed performance targets. A score below 50 indicates significant issues that should be resolved before launch. The accompanying Strategy Report provides specific, actionable recommendations for each dimension of the score. **Platform Support** AdsIQ supports Meta (Facebook and Instagram), Google Ads, TikTok, LinkedIn, YouTube, and Snapchat. Each platform has different creative requirements, audience dynamics, and algorithmic preferences — AdsIQ's models are calibrated separately for each platform. **Pricing** Your first campaign score is free with no credit card required. Paid plans include Pay-As-You-Go, Professional (10 scores per month), and Agency (unlimited scores, white-label Strategy Reports branded with your agency logo). Agencies typically charge $500–$1,000 per pre-launch audit, making the Agency plan pay for itself on day one. Every prediction is stored in the Intelligence Archive, enabling performance tracking across campaigns over time. **The LoopBC Case Study** Sydney marketing agency LoopBC used AdsIQ to replace benchmark-based forecasting with campaign-level ROAS prediction. After connecting 18 months of historical campaign data across Meta, Google Ads, and programmatic channels, AdsIQ generated ROAS forecasts with 84% accuracy — including a 3.2–3.8× ROAS forecast with 84% confidence for a $50,000 Meta campaign. The agency achieved 31% ROAS improvement on campaigns where AdsIQ's recommendations were applied, and used AdsIQ's data-backed forecasts to strengthen client pitch conversion and retention.