84% ROAS prediction
before a dollar is spent.
LoopBC was losing pitches to agencies with bigger case study libraries — even when their strategy was better. PresciaIQ gave them AdsIQ: a campaign prediction engine that lets them walk into every pitch with a data-backed ROAS forecast. The result: 84% prediction accuracy, 31% average client ROAS improvement, and their own paid ad dependency eliminated.
84%
ROAS prediction accuracy
31%
Avg client ROAS improvement
2.4M
Campaign data points in model
21
Industry verticals covered
The Problem
Every agency pitch came down to "trust us." Clients wanted proof before they committed.
LoopBC is a Sydney digital marketing agency. Their strategic thinking was demonstrably strong — but in competitive pitches against larger agencies with extensive case study libraries, they kept losing on credibility, not capability.
The second problem was self-referential: LoopBC was spending $60–$120 per click on their own Google and Meta ads to generate new business leads. The irony of a marketing agency paying that much for their own leads was not lost on the founders.
They needed two things: a way to prove campaign value before budget was committed, and an organic lead generation system that would make their own paid ad dependency redundant.
The Solution
Predict ROAS before launch. Generate leads without ads.
PresciaIQ integrated AdsIQ into LoopBC's pitch and onboarding workflow. Before any campaign launches, LoopBC enters the campaign parameters — industry vertical, target audience, budget, creative format, platform mix, and objective — and AdsIQ produces a risk-adjusted ROAS forecast with a confidence interval based on 2.4 million comparable Australian campaign data points.
The output is a client-ready prediction document: "Based on 847 comparable campaigns in the retail sector targeting 25–45 year olds on Meta with a $15,000 monthly budget, we predict a ROAS of 3.2–4.1x with 84% confidence." This transformed LoopBC's pitch dynamic entirely.
AdsIQ Predictive Engine
Pre-launch ROAS forecasting across Google, Meta, TikTok, and LinkedIn — scored against 2.4M Australian campaign data points
pSEO Architecture
Programmatic SEO covering LoopBC's services across 21 industry verticals and 59 Australian locations — eliminating their own paid ad dependency
The Result
Data-backed pitches. Better client outcomes. Organic leads without ad spend.
AdsIQ achieved 84% ROAS prediction accuracy across LoopBC's client campaigns. Campaigns where AdsIQ was used in pre-launch optimisation showed an average 31% improvement in client ROAS compared to campaigns run without it. Post-campaign client disputes dropped significantly as expectations were set with data, not gut feel.
The programmatic SEO architecture built for LoopBC's own website now generates organic enquiries from businesses searching for digital marketing services across 21 industry verticals — without ongoing ad spend. The paid media dependency that cost $60–$120 per click is being systematically replaced by a permanent organic asset.
Get the Same Result
Are you walking into pitches
with gut feel instead of data?
Whether you're a marketing agency that needs predictive campaign scoring, or a business that needs to stop paying $60–$120 per click for leads — we'll show you exactly what's possible in a free 20-minute session.
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