From $90 per click
to zero.

The Problem

Every lead cost $45–$90. And the moment they stopped paying, the leads stopped.

BuildHire is a Sydney-based equipment hire company serving NSW construction sites. When they came to PresciaIQ, 100% of their inbound leads came from Google Ads. Their cost per click ranged from $45 for long-tail equipment terms to $90 for competitive terms like "excavator hire Sydney."

The economics were unsustainable. Every month they stopped running ads, the phone stopped ringing. There was no organic baseline, no brand search volume, no content presence — just a transactional dependency on paid media that grew more expensive every quarter as competitors bid up the same keywords.

The goal was clear: build an organic search presence that would generate leads permanently, without ongoing ad spend — and do it fast enough to reduce their paid media dependency within 12 months.

The Solution

84,000 pages. Every suburb. Every machine. Every use case.

PresciaIQ designed and built a full programmatic SEO and pAEO architecture on Astro — a modern static site framework optimised for large-scale page generation and Core Web Vitals performance.

The architecture generates a unique, schema-rich page for every combination of: equipment type (6 machines) × service area (83 NSW locations) × use case (construction, landscaping, earthmoving, etc.) × industry vertical (12 sectors). Each page is structured with LocalBusiness, FAQPage, Product, and Service schema — making them eligible for rich results and AI engine citations simultaneously.

The entire architecture was deployed in 90 days — from brief to live on Vercel, with all 84,000 pages indexed and sitemap submitted to Google Search Console.

The Result

A permanent organic asset. Zero ongoing cost per visit.

Within 6 months of deployment, BuildHire's organic search presence went from zero to a growing baseline of location-specific enquiries — without a single dollar of ongoing ad spend. The 84,000-page architecture compounds in value over time: as more pages are indexed and authority builds, the cost per organic lead continues to fall.

The paid media dependency has not been eliminated overnight — but the trajectory is clear. BuildHire now has an organic asset they own permanently, that generates leads 24/7, and that no competitor can outbid them for.