What is GEO (Generative Engine Optimisation)?

Generative Engine Optimisation (GEO) is the practice of optimising your online presence so that AI content generation systems — including ChatGPT, Claude, Perplexity, and Google's AI Overviews — include your business, products, or content in their generated responses. GEO goes beyond AEO (Answer Engine Optimisation) to include brand mentions in AI-generated articles, product recommendations, and comparison responses. For Australian businesses, GEO involves building entity authority (ensuring AI systems know who you are), creating citable content (structured Q&A, statistics, case studies), and establishing backlinks from authoritative sources that AI systems trust. PresciaIQ's SEO/AEO/GEO service is one of the first in Australia to explicitly target all three layers of AI search visibility.