How do I get my business found on Perplexity and ChatGPT?

Question

Accepted Answer

Perplexity and ChatGPT are rapidly becoming primary discovery channels for Australian consumers researching products and services. Getting your business cited on these platforms requires a different strategy from traditional SEO — one focused on authority, directness, and structured data rather than keyword density and backlink volume.

**How Perplexity Selects Sources**

Perplexity is an AI-native search engine that generates direct answers to queries by synthesising information from multiple web sources. It uses its own web crawler (PerplexityBot) to index pages, with a strong preference for: pages that directly answer the specific question in the first paragraph, pages with FAQPage and Article schema that make content machine-readable, pages from domains with strong authority signals (backlinks from trusted sources), and pages with recent publication or update dates.

For Australian businesses, appearing in Perplexity requires the same foundational work as AEO for other platforms: answer pages, structured data, and authority signals.

**How ChatGPT Selects Sources**

ChatGPT with web browsing uses Bing's search index as its primary web source. Bing SEO signals — page authority, content quality, structured data, and performance — influence which pages ChatGPT cites. ChatGPT's training data (with a knowledge cutoff) also influences responses for questions that don't require web browsing.

**The Five-Step AEO Process**

Step 1: Identify the 50–200 questions your customers are most likely to ask Perplexity and ChatGPT about your category. Use Google Search Console, Answer the Public, and customer interviews to build this question set.

Step 2: Create dedicated answer pages for each question. Each page should be 400–800 words with a direct, factual answer in the first paragraph, followed by supporting detail, examples, and a clear attribution to your business.

Step 3: Implement FAQPage and SpeakableSpecification schema on every answer page. These structured data types make your content directly parseable by AI crawlers.

Step 4: Build authority through citations from trusted Australian sources — industry publications, government directories, professional associations, and established business directories.

Step 5: Ensure entity consistency — your business name, address, phone number, and description must be identical across your website, Google Business Profile, LinkedIn, and all directories.

**PresciaIQ's AEO Service**

PresciaIQ's AEO service targets Perplexity and ChatGPT citation alongside Google AI Overviews. The AEO starter package costs $4,999 and includes 50 answer pages, full schema implementation, and citation building. First citations typically appear within 60–90 days.

How do I get my business found on Perplexity and ChatGPT?

AEO/SEO — Predictive Search Architecture

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